Privacy and Cookies

Website Privacy Policy

Firefly is the trading name of Firefly Learning LTD. This privacy policy explains how we use any personal information we collect about you when you use our website:

What information do we collect about you?

We collect information about you when you complete our online enquiry form, content download form or request a free trial form. We also collect information when you contact us by email with an enquiry or request for support. Website usage information is collected using Cookies.

What is a Cookie?

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This is then used to track a visitor’s use of our website and to compile statistical reports on user activity and the overall website traffic activity and performance in Google Analytics.

Google Analytics uses cookies to store information about:

  • The pages you visit on

  • The length of time you spend on each Firefly website page

  • How you found us

  • What you click on while visiting our site

  • The last page you view on our site

We do not collect or store any personal information. The information is not used to identify any individual.

The Cookies we use





This is used to help us count how many people visit by tracking if you have visited our site before

2 years


This is used to manage the rate at which page view requests are made

10 mins


Similar to _ga this cookie lets us know if you’ve visited our site before and therefore we can count how many of our visitors are new to our site or a specific page

1 year


This works to calculate the average length of time you spend on our site

2 years


This tells you how you reached our site (i.e. from another website or a search engine)

6 months


This tell us if our live chat feature is being used on the website

End of session

For more information about Cookies you can visit or

You can set your browser not to accept cookies and the above websites will tell you how to do this. However if you choose to do this some of our website features may not function as well.

How we will use the information about you?

Personal information collected is used only to monitor website usage and activity and respond to enquiries. If you have completed our enquiry form, request a free trial or made an enquiry about working with us, we will only use your personal information to carry out the service for which you have supplied the information.

Where personal data is submitted through our forms this data is only used for the purpose stated on the form and will not be given or sold to any third parties without your consent.


We would like to send you by email information about our products and services, latest news and updates.

You have the right at any time to stop us from contacting you for marketing purposes. There is always an unsubscribe link in any marketing communication, simply click this to opt-out of further marketing by email.

Alternatively, if you no longer wish to be contacted for marketing purposes please contact us:
Firefly Learning LTD, 100 Cambridge Grove or

What emails will I receive?

All updates on our product and service, latest news and events are sent by electronic newsletter. They will only be sent to the email address you have provided. All emails sent by us, Firefly, and will be clearly marked as originating from us. You will also find on all electronic communication clear instructions on how to unsubscribe from receiving our information electronically. You can also contact us at any point on the Contact Information provided above with your wishes to unsubscribe from our marketing communications.

In accordance with the Privacy and Electronic Communications Regulations (PECR), we never send bulk unsolicited emails, (popularly known as Spam) to email addresses. Nor do we sell, rent or exchange mailing lists with Third Party companies.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us including a cheque for £10 made payable to Firefly Learning LTD. We also want to ensure that your personal information is accurate and up to date. You can contact us to update or remove any inaccurate information.

Changes to our Privacy Policy

We keep our Privacy Policy under regular review and all updates will be on this webpage. This privacy policy was last updated on 3rd May 2016.

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