How two GDST schools managed to increase parent responses through timely and targeted comms

CONTENTS WITHIN

Author

Rob Eastment

Head of Marketing, EMEA

Firefly Learning

Introduction

It has always been a challenge to get parent engagement right - there are so many channels and news updates across different years groups and clubs, as well as varied types of communication - some which are more urgent than others.

South Hampstead High School and Wimbledon High School are both part of the GDST group, a unique family of 25 schools catering for girls aged 3 to 18. It is the largest group of independent schools in the UK, and educates 20,000 girls each year.

“With Firefly’s communication tool, all messages go into one mailing box and parents receive a round-up email on Wednesdays, that includes calls to action for the following week. They are targeted too - if a child is doing music, then they receive an update about music, if your child isn’t in the hockey team then you won’t get that message.”

Rachel Brewster Director of Marketing & Comms, Wimbledon High School