Events Marketing Coordinator
Firefly Learning is an award-winning EdTech company used by hundreds of leading schools globally to bring together teachers, students and parents. We recently raised the largest Series A investment in UK EdTech, at £4.5 million – this is an exciting time to join a rapidly growing team and company.
The teams in London and Sydney are made up by a mixture of expert teachers, designers, technologists and more, we're united by our ambition to transform learning by empowering teachers, students and parents.
The Events Marketing Coordinator is responsible for Firefly’s events and Firefly’s presence at external conferences, exhibitions and tradeshows. This is a vital role in the marketing department, with over half the budget being spent on events.
Firefly produces events in the UK, in Australia with support from its Sydney office, and internationally. This includes a flagship UK event, and a number of smaller regional events. Some events will cater for existing clients, others for prospects, or a mix of both. Due to the volume and geography of events, the majority are managed remotely from our London office.
In turn, Firefly attends external events throughout the year to drive leads and brand awareness, these may require exhibiting, sponsorship or speaking opportunities.
This role is responsible for all event lifecycles, and will work closely with the rest of the marketing team and other stakeholders in the business. The role reports into the Marketing Manager.
Handle the entire process for tradeshows, exhibitions and other lead generation events which Firefly attends
Responsible for Firefly’s annual flagship conference for prospects, including delegate management, speakers, online registration and information portal, and liaising with other stakeholders (internal and external)
Manage from idea to delivery Firefly’s three annual in-house client events
Analyse the success of events and identify areas for improvement
Negotiate with third party stakeholders, such as venues and suppliers
Collaborate with the marketing team to create compelling content and promotional strategies
Pay close attention and input to a rolling budget forecast
Lead the department’s use of our event management tool (Cvent)
Control Firefly’s UK marketing collateral stock and reorder as required.
Strong communicator, written and verbally - much of this role is dealing with stakeholders and suppliers
Experience in all aspect of the full lifecycle of events and conferences
Able to juggle and prioritise multiple projects at the same time (approximately 35 events annually)
Quick to react to the unexpected or make effective changes as and when required
Understand how events fit into a company’s wider marketing output
- 25 days holiday (plus 3 additional days over Christmas)
- £1000 training budget per year
- Discounted gym
- Childcare vouchers
- Season ticket loan
- Cycle to work scheme
- Employee option scheme
- Monday lunch and fresh fruit daily