Firefly was founded by two GCSE students, co-founders Joe Mathewson and Simon Hay, who developed the first version to help their teachers and fellow students have access to school information online and out of the classroom.

Soon after, Firefly was being used in several schools and in 2009 Joe and Simon established the venture as a full-time business. Since then, Firefly has grown rapidly, with teams based in London, Brighton, Singapore and Sydney.

In 2016, Firefly secured the largest Series A funding for an edtech company in the UK, at £4.5 million.

Our Team

Firefly’s team is a mixture of former teachers, technology experts, support professionals and more, united in our commitment to empower millions of teachers, students and parents around the world.

Management team

Simon Hay


Joe Mathewson


John Butler

Head of Finance

Suzanne Ditchburn

Head of People

Viviana Doctorovich

Head of Product

Matthew Free

Head of Client Experience

Maria Monks

Head of Marketing

Jon Roobottom

Head of Design

Robert Whiteside

Head of Sales

Joe Wolf

Head of Engineering


Simon Calver

Partner at BGF Ventures

Stuart Veale

Managing Partner at Beringea

Howard Bell


Glenn Jones

Board Advisor and Non-executive Director at Madgex

Simon Hay


Joe Mathewson


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